WHAT WE DO

Blue Ocean Strategy Consulting

Create Sustainable Growth

Welcome to Blue Ocean Strategy Consulting, where we help businesses scale their revenues and profitability by exploring new markets and capture new demand.

We help you make a SHIFT

Red ocean related problems
From red oceans

From competing

Flat or declining revenues
Pressure on profit margins
Limited success of innovation initiatives

Potential causes:

  • Competitive markets with undifferentiated offerings or challenged by outside disruptors
  • Mature or shrinking markets with little or no growth potential
  • Organisational inability to adapt fast to changes in consumer behaviour, technology and other trends
To blue oceans

To creating

Accelerated revenue growth
Increased profitability
Enhanced innovation capabilities

Resulted from:

  • New revenue streams from new products and services targeted at existing customers and noncustomers
  • Gained market share from improved products, services, business models and customer experiences
  • Enhanced innovation capabilities that enable the organisations to innovate autonomously and stay ahead of the competition
Blue Ocean benefits - Value Innovation for Business Growth
Unlock Your Potential for Growth

Hear it from our clients

BOS formulation process and tools
Transform Your Business with Our Proven Strategy Framework

How we do it

  • Our experts work closely with your cross-functional teams across a comprehensive innovation process to help them differentiate themselves and capture new demand.
  • The process includes a wake-up call for the need to do things differently, researching new possibilities and factors that could increase buyers’ value, and a mix of analysis and creativity for creating new strategic option prototypes. 
  • Using a lean startup approach, we employ a variety of discovery and validation experiments to shift from  assumptions to insights, to reduce the risk of going to market. 
Adapted to your needs

Types of engagement

Innovation projects
Action workshops and design sprints
Innovation and Digital Transformation
Training programmes
Expected output

Examples of deliverables

Prioritization of the opportunities spotted
Innovation roadmap
Final value proposition and business model prototype tested with customers
High-level go-to-market plan

Ready to take your business to the next level?

Let’s make innovation work for your business.
What our clients say

Why you should work with Six Paths

OUR WORK

What we’ve achieved for our clients

Your Trusted Innovation Partners

Who We Are

We are a team of innovation and blue ocean strategy experts with cross-industry experience and deep expertise in the key functional areas of strategy, innovation, organisation, and leadership.

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Industries Covered
We work with leading international brands across different industries.
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Client Satisfaction Rating
Based on client satisfaction surveys that focus on quality, performance, and responsiveness.
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Continents Consulted In
We’ve helped businesses across continents flourish by innovating in the right ways.
Subscribe for tools and tips to successfully innovate

Access our free resources

The As-Is Strategy Canvas is a powerful analytical and visual communication tool from Blue Ocean Strategy. It helps creating alignment on the current situation and challenges, the need to act and where to act in order to differentiate radically.

Add your email address to download the pdf template with DIY instructions. Bonus: Mural template for online collaboration.

    As Is Strategy Canvas - the central tool for Blue Ocean Strategy consulting
    “Our Blue Ocean Strategy project with Six Paths resulted in internalising new tools and ways of thinking, followed by successfully launching innovative products targeted at under-addressed customer groups. I was in particular impressed by the depth and thoroughness of their approach to the subject matter, creating tangible added value for us as their clients. It made a difference for us and we warmly recommend their work.”
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    Paul Markovits

    Marketing Director, Heineken
    "Maintaining a high level of creative and innovative research in plant breeding is essential for the Dutch biotechnology company KeyGene N.V. The two-day Creative Thinking and Innovation Workshop gave us new concepts and tools to assist management and employees in their creative and innovative thinking and also in improving our own works council daily work.”
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    Dr. Diana Rigola

    Scientist, KEYGENE N.V.
    “Continuum of innovation is key in a startup. The lean startup process is always at the verge of new products development. Fast prototyping and validation of concepts must become a religion. Hence, when in the field, it is good to get someone with an external point of view who can take one step behind before you make the big jump. This is what Six Paths is all about. Supporting growth and helping you staying the course are the main assets they will bring to you.”
    testimonial-avatar-1

    Georges Caron

    CEO, Keemotion
    Want to learn more?

    Join our webinar

    Don’t miss out on this exclusive opportunity to gain a competitive edge and drive your business to new heights. Join us for this thought-provoking webinar and embark on a journey towards business growth and success.

    Register now –  space is limited!

     

    Blue Ocean Strategy webinar

    Thursday, 25 April 2024 12:30 CET

    Accelerate business growth with Blue Ocean Strategy