Corporate or business unit strategy have been largely created “in-house”, based on the company resources and its competitive position, paying little or no interest to external stakeholders – customers, suppliers, partners or experts. In the recent years more and more attention is paid to these extremely valuable resources to understand trends and customer preferences
One of the first moves that captured attention was of “connect and develop” of Procter & Gamble, which transformed its traditional in-house research and development process into an open-source innovation strategy. The idea was to “embrace the collective brain of the world” and make it a goal that 50% of the company’s new products come from outside P&G’s labs.
The term open innovation has been getting more and more attention from entrepreneurs, SMEs, corporations, but also governments and other public sector organisations.
Our open innovation practice
Our practice builds on this approach, starting from including the above mentioned external stakeholders into workshops or “fieldwork exploration” to making it as a goal, through implementing a system in place. IdeaCenter, our collaborative platform for corporate innovation, has the option of inviting customers, suppliers, partners or any other external parties to contribute to idea management from idea generation to improvement based on feedback and cross-pollination.