Blue Ocean Strategy Workshop

The process and tools behind formulating Blue ocean strategy

The Blue Ocean Strategy workshop is centered on learning the tools and principles to help you differentiate your products and services radically, as well as on generating valuable insights and value proposition prototypes ready to be tested or/and solving a specific challenge for your company.

“[Blue Ocean Strategy] …is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.” Publishers Weekly, USA

Through a combination of inspiring examples, theory and interactive exercises, the participants in this workshop will learn the Blue Ocean Strategy formulation process and tools and will be able to apply them to launch a Blue Ocean Strategy initiative, such as product or service innovation, business model innovation, reinventing customer experience or almost any challenge their organisation faces.

Course duration: 1 or 2 days
Target group: senior and middle management


Blue Ocean Strategy Workshop in action: Strategy Canvas


  • Learn the blue ocean strategy principles and formulation process and how you can create a leap in value for both your buyers and your company, by applying it in various scenarios, e.g. business model innovation, product / service innovation or improving customer experience
  • Understand and learn how to use the ‘BOS’ tools to drive fundamental innovation initiatives or to creatively pursue any commercial opportunities
  • Strengthen your organization’s innovation capabilities by providing the participants with sound innovation processes, tools and by stimulating an innovation mindset
  • Develop a market opportunity-centered business plan and ‘go-to-market’ proposals


Blue Ocean Strategy Workshop format

The 2-day workshop will have 4 working sessions each, containing:

  • Presentation of the BOS concepts and principles, supported by case studies selected based on relevance to your industry and strategic challenge
  • Interactive sessions of questions and answers
  • Introduction to the BOS process and tools: the Strategy Canvas (for As-Is and To-Be Value Propositions), The Buyer Utility Cycle / Buyer Utility Map, Six Paths Framework and ERRC Grid
  • Group exercises working on the BOS tools applied to the context relevant to the participants organization
  • Presentations in plenary with debrief on the process and content


Workshop Agenda

The 2-day Blue Ocean Strategy Workshop offers a learning platform for participants to explore the tools and methodologies that help deliver value innovation with a systematic approach to making the competition irrelevant and creating a new market space.

  • Introduction of the Blue Ocean Strategy concepts and principles (Value Innovation, Tipping Point Leadership and Fair Process)
  • Blue Ocean Strategy process and tools: learning by doing
  • The Blue Ocean Strategy formulation process
  • Pioneers-Migrators-Settlers Map: scoping a BOS initiative
  • As-Is Strategy Canvas: understanding the competitive position compared to the industry and the shortcomings of the current strategy
  • Buyer Experience Cycle / Buyer Utility Map: analyzing customer and non-customer pains and gains and generating first insights into reducing the company’s cost structure
  • Three Tiers of Noncustomers: exploring group commonalities to create and target new demand
  • Six Paths Framework: creatively exploring insights about customer value by thinking across conventional boundaries
  • ERRC Grid (Eliminate – Reduce – Raise – Create): recombining the factors analyzed along the process to create value innovation
  • To-Be Strategy Canvas: creating the new strategic offering, a ready to test prototype


Download the Blue Ocean Strategy workshop brochure Download the Blue Ocean Strategy workshop brochure


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“Blue Ocean Strategy challenges everything you thought you knew about strategy.” Business Strategy Review, UK


Blue Ocean Strategy Workshop

“ The Blue Ocean Strategy workshop opened our eyes towards innovation and unexpected pockets of growth that we could leverage in the future… it managed to drop the seeds for a long-term continuous transformation process ”

Andrei Benghea Malaies

CEO, Transelectrica


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