Blue Ocean Strategy challenges everything you thought you knew about strategy.
Blue Ocean Strategy Innovation Programme
The Blue Ocean Strategy Innovation Programme is centered on strategies to differentiate your products and services radically: freeing you from the ‘red ocean’ of bloody-competition into the ‘blue ocean’ of new opportunity. It presents a theory, tools, and frameworks to allow your company to break away from the competition and create a blue ocean of new market space.
What will you learn
Through a combination of inspiring examples, theory and interactive exercises, the participants in this innovation programme will learn the Blue Ocean Strategy formulation process and tools and will be able to apply them to launch a Blue Ocean Strategy initiative. Typically the output of these initiatives involve product or service innovation, business model innovation or reinventing customer experience.
Are you actively thinking about competition, growth and profitability?
Ask yourself the following questions!
How can you offer more value to your customers without increasing your cost?
How can you further differentiate your products and services to attract more customers?
Who does not do business with you and what can you do to generate new demand?
Create new markets
How can you make the competition irrelevant and create a new market space?
Blue Ocean Strategy Innovation Programme objectives
BOS formulation Process
Learn the Blue Ocean Strategy formulation process and how it could be applied to business model innovation, product / service innovation or redefining the customer experience
Understand and learn how to use the ‘BOS’ tools to drive fundamental innovation initiatives or creatively solve business challenges
Develop innovation capabilities
Strengthen your organization’s internal innovation capabilities, by providing the participants with sound innovation processes, tools and by stimulating an innovation mindset
Blue Ocean Strategy Innovation Process and tools
The Blue Ocean Strategy innovation programme focuses on the formulation process, an opportunity-maximizing and risk-minimizing approach to creating blue oceans in a structured and replicable way.
The tools help analyzing the current situation of the company, of the industry and of the competitors to find how could the cost structure be reduced. Then it aims to explore various ways of creating new factors that raise the value offered to buyers. The process is focusing on the big picture, is visual, highly collaborative and experiential.
Download the Blue Ocean Strategy Innovation Programme brochure
Learn and apply the Blue Ocean Strategy framework and tools. Download the brochure now!