Our innovation insights

A collection of case studies and articles about innovation management, business design and building innovation capabilities

insead professors top 50
Number 1 in Thinkers 50 INSEAD professors W. Chan Kim and Renée Mauborgne, the authors of Blue […]
blue ocean strategy versus competitive based strategy
Have you come across “BOS vs ROS” and thought what is this non-sense jargon? We try […]
What is blue ocean strategy
Blue Ocean Strategy Theory and Framework What is Blue Ocean Strategy? It is an increasingly popular […]