The process and tools behind formulating blue ocean strategy

The Blue Ocean Strategy workshop is centered on learning the tools and principles to help you differentiate your products and services radically, as well as on generating valuable insights and value proposition prototypes ready to be tested or/and solving a specific challenge for your company.

Blue Ocean Strategy innovation programme


“…is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.” Publishers Weekly, USA

Through a combination of inspiring examples, theory and interactive exercises, the participants in this workshop will follow the Blue Ocean Strategy training agenda ( formulation process and tools) and will be able to apply them to launch a Blue Ocean Strategy initiative, such as product or service innovation, business model innovation, reinventing customer experience or almost any challenge their organisation faces.

Training duration

1 or 2 days

who should attend

Board of Directors
Managing Directors
Director General
CEOs, COOs and CFOs
Advisors to the Board
Strategic Planning & Business Innovation Team
Senior Executive Officers involved in decision making
Supervisors and managers of departments

What do you get

Workshop objectives

  • Learn the blue ocean strategy principles and formulation process and how you can create a leap in value for both your buyers and your company, by applying it in various scenarios, e.g. business model innovation, product / service innovation or improving customer experience
  • Understand and learn how to use the ‘BOS’ tools to drive fundamental innovation initiatives or to creatively pursue growth opportunities
  • Strengthen your organization’s innovation capabilities by providing the participants with sound innovation processes, tools and by stimulating an innovation mindset
  • Develop a market opportunity-centered business plan and ‘go-to-market’ proposals

How it is organised

 Workshop format

  • Training in Blue Ocean Strategy concepts and principles, supported by case studies selected based on relevance to your industry and strategic challenge
  • Interactive sessions of questions and answers
  • Introduction to the Blue Ocean Strategy process and tools: the Strategy Canvas (for As-Is and To-Be Value Propositions), The Buyer Utility Cycle / Buyer Utility Map, Six Paths Framework and Eliminate – Reduce – Raise – Create Grid
  • Group exercises working on the Blue Ocean Strategy tools applied to the context relevant to the participants organization
  • Presentations in plenary with debrief on the process and content

Blue Ocean Strategy Workshop Agenda

The Blue Ocean Strategy Workshop offers a learning platform for participants to explore the tools and methodologies that help deliver value innovation with a systematic approach to making the competition irrelevant and creating a new market space.

  • Introduction of the Blue Ocean Strategy concepts and principles (Value Innovation, Tipping Point Leadership and Fair Process)
  • Blue Ocean Strategy process and tools: learning by doing
  • The Blue Ocean Strategy formulation process
  • Pioneers-Migrators-Settlers Map: scoping a Blue Ocean Strategy initiative
  • As-Is Strategy Canvas: understanding the competitive position compared to the industry and the shortcomings of the current strategy
  • Buyer Experience Cycle / Buyer Utility Map: analyzing customer and non-customer pains, gains and jobs-to-be-done, and generating first insights into reducing the company’s cost structure
  • Three Tiers of Noncustomers: exploring group commonalities to create and target new demand
  • Six Paths Framework: creatively exploring insights about creating customer value by thinking beyond conventional boundaries
  • ERRC Grid (Eliminate – Reduce – Raise – Create): recombining the factors analyzed along the process to create value innovation
  • To-Be Strategy Canvas: creating the new strategic offering (value proposition), ready to test prototype

The Blue Ocean Strategy workshop opened our eyes towards innovation and unexpected pockets of growth that we could leverage in the future.

Andrei Benghea Malaies CEO, Transelectrica

Contact us today to discuss how the Blue Ocean Strategy workshop could help developing your innovation talent and generate embryonic strategic offerings!

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