We design and execute solutions for profitable growth
What we do
How we do it
We help companies build new businesses by creating profitable business models, winning products / services and appealing customer experiences.
New business models
We challenge companies to create, deliver and capture value in innovative ways
Product and service innovation
We help clients create products and services that customers love and buy
1. Business model innovation
The most powerful form of innovation
Business model innovation is the most powerful form of innovation, both in terms of sustainability of advantage created, but also in terms of growth and profitability. The concept refers to creating different ways of enabling an organization to create, deliver and capture value.
Our approach to business model innovation
Our engagement is based on Design Thinking, working collaboratively with our clients to get a clear and common understanding of the existing business model. The main areas of the business to analyze are customers, offer, infrastructure and financial viability.
This is followed by a creative step where we investigate how additional value could be created, delivered and captured, by looking across all the building blocks of the business model and the relationships among them. These areas include value proposition, customer segments, channels, relationship, revenue streams, key resources, activities, partnerships and cost structure.
2. Product and service innovation
Creating products and services that customers love and buy
The innovation process pursuing product or service innovation typically involves an analytical step, for identifying the problems faced by users, and a creative step for generating new ideas for how these problems could be addressed and how additional value could be created.
Our goal is to go beyond improving existing products or services or creating marginally better ones. We constantly strive and push our clients to look for breakthrough innovation, products or services that create a leap in value for both the customer and for the company.
Our approach for product and service innovation
Our approach is based on Design Thinking and the Blue Ocean Strategy formulation process, which help managers working in cross-functional teams to experience themselves the customer journey. The objective is to understand the customer needs (jobs-to-be-done, gains and pains) and address them to create value.
3. Customer experience innovation
Creating value by innovating the customer experience
Customer experience innovation looks at the delivery aspects of products and services to create outstanding value of the buyer.
Often, a good product or service in itself is not enough to bring success. Companies must look beyond the product or service and understand the customer needs across the full journey.
Our approach to customer experience innovation
Our role is to help companies understand where are the “pain points” that users encounter along their experience cycle. Moreover, we push our clients to challenge their industry assumptions and strive to create additional value for buyers.
Through a combination of workshops, “visual field work”, analysis and prototyping, we help companies not only to improve their customers experience, but to create a state-of-the-art experience for them.
The creative thinking and innovation workshop gave us new concepts and tools to assist management and employees in their creative and innovative thinking and also in improving our council daily work.
Dr. Diana Rigola
Scientist, Keygene N.V.
Driving growth by creating new demand for a leading car leasing company, using Blue Ocean Strategy
Business model innovation
We challenged an aerospace manufacturer to become opportunity-led and create new revenue streams
Define growth strategy
Analysing your portfolio and roadmapping your future growth initiatives
Build new businesses
Creating profitable business models, appealing products / services and customer experiences
Develop innovation capabilities
Aligning organisational structure, processes and people to support innovation