Build New Businesses

Business model innovation is the most powerful form of innovation, both in terms of sustainability of advantage created, but also in terms of growth and profitability. The concept refers to creating different ways of enabling an organization to create, deliver and capture value.

Our engagement is based on Design Thinking, working collaboratively with our clients to get a clear and common understanding of the existing business model. The main areas of the business to analyze are customers, offer, infrastructure and financial viability.

This is followed by a creative step where we investigate how additional value could be created, delivered and captured, by looking across all the building blocks of the business model and the relationships among them. These areas include value proposition, customer segments, channels, relationship, revenue streams, key resources, activities, partnerships and cost structure.

The innovation process pursuing product or service innovation typically involves an analytical step, for identifying the problems faced by users, and a creative step for generating new ideas for how these problems could be addressed and how additional value could be created.

Our goal is to go beyond improving existing products or services or creating marginally better ones. We constantly strive and push our clients to look for breakthrough innovation, products or services that create a leap in value for both the customer and for the company.

Our approach is based on Design Thinking and the Blue Ocean Strategy formulation process, which help managers working in cross-functional teams to experience themselves the customer journey. The objective is to understand the customer needs (jobs-to-be-done, gains and pains) and address them to create value.

Customer experience innovation looks at the delivery aspects of products and services to create outstanding value of the buyer.

Often, a good product or service in itself is not enough to bring success. Companies must look beyond the product or service and understand the customer needs across the full journey.

Our role is to help companies understand where are the “pain points” that users encounter along their experience cycle. Moreover, we push our clients to challenge their industry assumptions and strive to create additional value for buyers.

Through a combination of workshops, “visual field work”, analysis and prototyping, we help companies not only to improve their customers experience, but to create a state-of-the-art experience for them.