Our leadership team

We are a team of strategy and innovation experts, with cross-industry experience and deep expertise in key functional areas: strategy, innovation, organisation and leadership.

Ioan Carpus


Ioan helps companies pursue organic growth by innovating with them to create profitable business models, appealing products and services and amazing customer experiences. He also enables organizations to innovate systematically, by strengthening their innovation capabilities and by driving culture change, and accelerate net zero, nature-positive transitions.

His success stories include Heineken, Bridgestone, AstraZeneca, Goodrich, GSK, 3M, Money Supermarket and ALD Automotive. Ioan has an MBA from INSEAD – France / Singapore and is Blue Ocean Strategy certified expert.

John van der Linden


A former Global Open Innovation Manager at Procter & Gamble, John is now an innovation consultant based in Brussels, visiting professor at Solvay Business School and investor. His last P&G assignment was a highly strategic one, as he managed P&G’s Connect & Develop Program.

With a proven ability to understand and improve the value generation of innovation and brand building, John helps organizations improve their strategic innovation output. John mentors a range of start-ups and is a board member of an Accelerator in Belgium.

Brigitte Small


Brigitte has spent the last 20 years creating and growing successful innovative businesses as an entrepreneur, as well as large companies such as Barclays and Admiral Group. She is a passionate changemaker who believes that doing better business includes honouring the communities in which businesses operate and our planet.

Brigitte is a trained coach, holds an MBA from INSEAD, a BSc in Investment and Financial Risk Management, and has taught entrepreneurship, innovation and sustainability. She is a Fellow of the Royal Society of Arts. 

Nitin Batra


Nitin has two decades of experience helping companies deliver growth from innovations. He has worked as the Global Head of Innovation at Johnson & Johnson, held senior marketing strategy roles at Pfizer, and led strategy projects as a consultant at McKinsey.

He is also the founder of HatchCube, a company that uses technology to create innovations. Nitin has an MBA from INSEAD (2007), Bachelors in Technology from the Indian Institute of Technology (2001), a Management Certification from Tuck Business School, and has coached with WhatIf Innovation Company.

Client testimonials

Don’t take our word for it – here’s what our clients say

Maintaining a high level of creative and innovative research in plant breeding is essential for the Dutch biotechnology company KeyGene N.V. The two-day Creative Thinking and Innovation Workshop gave us new concepts and tools to assist management and employees in their creative and innovative thinking and also in improving our own works council daily work.

Dr. Diana Rigola, Scientist


Our Blue Ocean Strategy project with Six Paths resulted in internalizing new tools and ways of thinking, followed by successfully launching innovative products targeted at under-addressed customer groups. I was in particular impressed by the depth and thoroughness of their approach to the subject matter, creating tangible added value for us as their clients. It made a difference for us and warmly recommend their work.

Paul Markovits, Marketing Director


Continuum of innovation is key in a startup. The lean startup process is always at the verge of new products development. Fast prototyping and validation of concepts must become a religion. Hence, when in the field, it is good to get someone with an external point of view who can take one step behind before you make the big jump. This is what Six Paths is all about. Supporting growth and helping you staying the course are the main assets they will bring to you.

Georges Caron, CEO


Our clients

Some clients we’ve had the pleasure to work with

Heineken - product innovation
Bridgestone - marketing transformation
Goodrich - business model innovation agency work
3M - blue ocean strategy training
GSK - innovation workshop
AstraZeneca - go-to-market
Materialise - strategy transformation
eurocontrol - innovation consulting firm case
Money supermarket - organisation business design
ACV International
ALD - service innovation consultancy case
FIA - Federation Internationale d'Automobiles
TLANT food innovation
Transelectrica - energy innovation
Benvitec plastics
South Africa