Are you already thinking about the winter holidays? (I mean snow and slopes, not Santa Claus). It’s only the beginning of November, but I have to admit that I already… read more →
IdeaCenter is a corporate innovation platform that provides organizations the capability to network and orientate the intelligence and creativity of employees and external stakeholders (customers, suppliers, partners) towards a common… read more →
Have you come across “BOS vs ROS” and thought what is this non-sense jargon? We try to clear this out for you. Business strategy has been dominated until recently by… read more →
Blue Ocean Strategy is an increasingly popular strategy theory created by INSEAD professors W. Chan Kim and Renée Mauborgne, advocating the creation of a new market space (a blue ocean)… read more →
Articles published on external publications Red One: a blue ocean in the cinematographic camera industry – a case study illustrating the logic of blue ocean strategy (article, author Ioan Carpus)… read more →