INSEAD professors W. Chan Kim and Renée Mauborgne, the authors of Blue Ocean Strategy, have been voted today, November 18th, as the world’s most influential management thinkers in Thinkers 50… read more →
Are you already thinking about the winter holidays? (I mean snow and slopes, not Santa Claus). It’s only the beginning of November, but I have to admit that I already… read more →
IdeaCenter is a corporate innovation platform that provides organizations the capability to network and orientate the intelligence and creativity of employees and external stakeholders (customers, suppliers, partners) towards a common… read more →
Have you come across “BOS vs ROS” and thought what is this non-sense jargon? We try to clear this out for you. Business strategy has been dominated until recently by… read more →
Blue Ocean Strategy is an increasingly popular strategy theory created by INSEAD professors W. Chan Kim and Renée Mauborgne, advocating the creation of a new market space (a blue ocean)… read more →
Articles published on external publications Red One: a blue ocean in the cinematographic camera industry – a case study illustrating the logic of blue ocean strategy (article, author Ioan Carpus)… read more →