Our innovation insights

A collection of case studies and articles about innovation management, business design and building innovation capabilities

Understand customer needs with value proposition canvas
The Value Proposition Canvas is a tool which can help ensuring that a product or service […]
A starter's guide to innovation
There are many innovation activities a company could employ to innovate, such as ideation workshops, hackatons, […]
Why should small businesses innovate?
What is innovation? Innovation is the recombination of existing factors to create value for the involved […]
Omnichannel and retail innovation
Omnichannel, a buzzword many of you have heard over the past couple of years. At its […]
Customer experience innovation
Introduction We all heard about customer experience innovation. While other wonder where to start, others wonder […]
insead professors top 50
Number 1 in Thinkers 50 INSEAD professors W. Chan Kim and Renée Mauborgne, the authors of Blue […]
Design thinking snowboarding
Design Thinking at Burton Are you already thinking about the winter holidays? (I mean snow and […]
corporate innovation platform
Idea management platform for corporate innovation IdeaCenter is a corporate innovation platform that provides organizations the […]
blue ocean strategy versus competitive based strategy
Have you come across “BOS vs ROS” and thought what is this non-sense jargon? We try […]
what is blue ocean strategy training
Blue Ocean Strategy Training: Theory and Framework Our Blue Ocean Strategy training programme introduces you to […]