Growth Case Studies
What Is Business Model Innovation?
Perhaps the most powerful form of innovation, business model innovation seeks to create outstanding value for both customers and the business in revolutionary ways. It is the key to sustainable competitive advantage, both in terms of growth and profitability.
Why Is Business Model Innovation Important?
Using Design Thinking principles that focus on the customer’s perspective and experience, we’ll work closely with your organisation to identify how and where exceptional value can be created, delivered, and captured.
By analysing the main building blocks of your current business model such as your customers, offerings, infrastructure, and financial viability, we can pivot your business model to solve your customers’ problems with a higher degree of personalisation and efficiency.
What Our Clients Say:
"Maintaining a high level of creative and innovative research in plant breeding is essential for the Dutch biotechnology company KeyGene N.V. The two-day Creative Thinking and Innovation Workshop gave us new concepts and tools to assist management and employees in their creative and innovative thinking and also in improving our own works council daily work.”
Dr. Diana Rigola
Scientist, KEYGENE N.V.
“Our Blue Ocean Strategy project with Six Paths resulted in internalising new tools and ways of thinking, followed by successfully launching innovative products targeted at under-addressed customer groups. I was in particular impressed by the depth and thoroughness of their approach to the subject matter, creating tangible added value for us as their clients. It made a difference for us and we warmly recommend their work.”
Paul Markovits
Marketing Director, Heineken
“Continuum of innovation is key in a startup. The lean startup process is always at the verge of new products development. Fast prototyping and validation of concepts must become a religion. Hence, when in the field, it is good to get someone with an external point of view who can take one step behind before you make the big jump. This is what Six Paths is all about. Supporting growth and helping you staying the course are the main assets they will bring to you.”
Georges Caron
CEO, Keemotion
Frequently asked question:
Unlike product or service innovation that’s focused primarily on increasing sales and profitability, business model innovation allows you to create a clear differentiation from your competitors by solving customers’ pain points in more efficient and proactive ways. In other words, by delivering exceptional value to customers, business model innovation allows for more sustainable business growth and competitive advantage.
According to Boston Consulting Group, the average business model lifespan has shrunk from 15 years to less than five over the last 50 years. This has rendered business model innovation essential for organisations to stay profitable and continue growing despite market saturation and disruptions.
Business model innovation enables businesses to generate higher profits by:
Business model innovation enables businesses to generate higher profits by:
- Driving breakout growth through creating new customer demand in a stagnant market.
- Reinvigorating a lagging core business through radical transformations to the value proposition.
- Futureproofing the business against unexpected market disruptions and financial crises.
Netflix started as a DVD-by-mail business in 1997, which was in itself a business model innovation, being the first of its kind at the time. A decade later, the company became the first to offer subscribers the option to stream its movies and television programmes through the Internet.
Netflix spawned a new generation of binge-watchers by releasing entire seasons simultaneously, on top of producing an impressive collection of award-winning original content such as Orange is the New Black and Stranger Things.
Netflix spawned a new generation of binge-watchers by releasing entire seasons simultaneously, on top of producing an impressive collection of award-winning original content such as Orange is the New Black and Stranger Things.
Depending on your innovation goals, we offer a wide range of workshops and training programmes on business model innovation, customised to your unique challenges and needs. For more information or for consulting services on business model innovation, get in touch for a free consult.