Transform Your Organisation to Innovate Independently

Transform Your Organisation to Innovate Independently

Growth Case Studies

Transform Your Organisation to Innovate Independently inner

How to Build an Innovation Culture In-House?

To create a culture of innovation that genuinely empowers employees to discover, develop, and pitch great ideas, businesses need to shift their focus away from solely product-driven innovation.

Forbes highlights the limitations of this product-centric view and proposes instead, a multi-faceted approach to innovation from the ground up across the 4 P’s: profit models, processes, products, and policies. By cultivating a company-wide innovation culture, employees can contribute according to their expertise and interest levels.

The key is for management to look at the big picture when considering their innovation goals and to extend their focus beyond new product development to employee performance and creative problem-solving in the company’s daily operations.

While there’s no fixed formula for building an innovation culture in-house, it starts with the right approach towards innovation. Need help getting started? Book a free call with us! 

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What Our Clients Say:

"Maintaining a high level of creative and innovative research in plant breeding is essential for the Dutch biotechnology company KeyGene N.V. The two-day Creative Thinking and Innovation Workshop gave us new concepts and tools to assist management and employees in their creative and innovative thinking and also in improving our own works council daily work.”
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Dr. Diana Rigola

Scientist, KEYGENE N.V.
“Our Blue Ocean Strategy project with Six Paths resulted in internalising new tools and ways of thinking, followed by successfully launching innovative products targeted at under-addressed customer groups. I was in particular impressed by the depth and thoroughness of their approach to the subject matter, creating tangible added value for us as their clients. It made a difference for us and we warmly recommend their work.”
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Paul Markovits

Marketing Director, Heineken
“Continuum of innovation is key in a startup. The lean startup process is always at the verge of new products development. Fast prototyping and validation of concepts must become a religion. Hence, when in the field, it is good to get someone with an external point of view who can take one step behind before you make the big jump. This is what Six Paths is all about. Supporting growth and helping you staying the course are the main assets they will bring to you.”
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Georges Caron

CEO, Keemotion

Frequently asked question:

01. What are the key components of a strong in-house innovation culture?
There are numerous elements that define a successful in-house innovation culture, but here are 3 basic pre-requisites:

  • Cultivate innovation capacity
    Your employees need mental space and time to get into an innovative frame of mind where they have the energy and freedom to be creative. It is therefore essential for your management to free up your employees’ capacity, whether through allocated innovation time or cross-functional collaboration on innovation projects or other creative activities.

  • Welcome failure
    Innovation can only happen through failure and the learning process that accompanies it, but it is human nature to fear failure.
    To assure your employees they won’t be penalised for ideas that don’t pan out, there needs to be a clear directive from the CEO. Specific KPIs should also be defined in alignment with this focus on innovation with clear rewards for innovative thinking and processes based on specific achievements.

  • Create innovation spaces
    In addition to cultivating innovation capacity and embracing failure, it’s equally important to have dedicated spaces such as innovation labs that foster creative thinking.
    While these innovation labs should be set up as separate spaces, they must, however, work in concert with the business. The primary goal of the innovation lab should be to develop better solutions in response to customers’ needs and pain points in order to help the business grow.